Electrolux Creates Food Heroes in Thailand

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Promoting Youth Awareness about Food Choices and Waste Reduction for a Sustainable Future

In an era where “food waste” has become a global megatrend, the United Nations Environment Programme (UNEP) Food Waste Index Report 2021 reported that over 1 billion edible meals are discarded daily by households worldwide. This food waste contributes to 8–10% of global greenhouse gas emissions, making food waste reduction a critical mission for all sectors worldwide.

To celebrate World Food Day and reaffirm its commitment to sustainability, Electrolux, with support from the Electrolux Food Foundation, continues its global initiative—the “Food Heroes Workshop”. This program has reached over 300,000 children and youth in more than 30 countries, inspiring them to value food, make mindful consumption choices, and reduce food waste.

This year, Electrolux Thailand hosted the Food Heroes Workshop for 130 students at Rama IX Kanchanaphisek School, supported by over 30 employee volunteers. The workshop featured engaging activities such as drawing, coloring, and a simple cooking class—decorating cakes with fruit—to teach children about sustainable eating in a fun and interactive way.

The Food Heroes initiative encourages planet-friendly eating habits through three key principles: eat more plants, waste less food, and try new things. These principles aim to help children understand how their food choices impact the planet.

Alexis Richard, General Manager of Electrolux Thailand, shared, “Improving the well-being of people and the planet is at the heart of Electrolux. World Food Day is a meaningful opportunity to raise awareness about the importance of food in our lives—it fuels us, supports our health, and strengthens family bonds. Food waste is a pressing issue, and starting with children is key to building a sustainable future. We’re proud to see this initiative nurturing young food heroes here in Thailand.”

About Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024 Electrolux Group had sales of SEK 136 billion and employed approximately 41,000 people around the world. For more information go to www.electroluxgroup.com or www.electrolux.co.th